The benefits of implementing CSR in your ecommerce business
Running an ecommerce business can be incredibly stressful. Whether you are an entrepreneur, small business or all-new startup, your time is a precious commodity, and all of your focus is on ensuring that your customers enjoy the very best experience, and your business is able to expand.
This means that certain areas of the business, such as marketing, either do not get your full attention or you simply lack the in-depth knowledge and skills to carry them out as effectively as possible. That is why outsourcing your ecommerce marketing is becoming a popular choice for many business owners, helping to take the stress and worry away whilst simultaneously helping to transform their customer base, attracting more customers and boosting sales.
Why your ecommerce store needs effective marketing
Marketing is an essential ingredient to the overall success of any ecommerce store. In this modern world, it is what will help you to stand out from your competitors, cutting through the noise and helping to entice new customers to your store.
It is also a vital part of building your brand identity and establishing your place in the digital marketplace. By doing so, you will be able to enjoy more traffic on your pages, leading you to convert more sales. Marketing is not just about attracting new customers though, it is also a valuable tool in helping you to better understand them. By examining where the traffic is originating from, how customers are engaging with your brand, and what their interests are, you can better target your business to meet their requirements; resulting in a higher level of customer retention.
There are many different methods of marketing, but some of the most common include:
Social Media Marketing
This involves the content you share across your company channels and how you interact and engage with followers
Content Marketing
This consists of all photography and videography you use to showcase your brand, alongside the blogs and articles that you share on your website.
Search Engine Marketing
This includes all SEO and PPC campaigns you run to drive interested consumers towards your website.
Email Marketing
This is one of the oldest methods available and is an excellent tool in enticing existing customers back towards your website through promotions and post-sale follow up.
Influencer Marketing
This is a relatively new method of marketing and involves partnering with celebrities and popular social media accounts to help promote your products to their followers.
Six benefits of outsourcing your ecommerce marketing
Although it can be daunting to relax your control slightly over the business and welcome a new partner, outsourcing your marketing needs can provide your business with a number of significant benefits:
You can enjoy expert advice
One of the most significant benefits of outsourcing your marketing
requirements is that you will be able to benefit from the in-depth knowledge
of a team of experts. In this fast-paced digital world, staying up to date
with the ever-changing rules to maximise your presence is not only
incredibly time-consuming, but it can also be very confusing.
When you outsource this aspect of your ecommerce business, you will be able
to stay up to date with these changes and always be maximising your
marketing. You will also be able to utilise their knowledge and experience.
A professional marketing team will know what proven strategies to implement
in order to drive more traffic towards your store. You are effectively
paying them to boost your sales, so they will be striving to ensure you are
always achieving the best results.
Your marketing efforts will always be working
When trying to manage the marketing needs of your business in-house and with
limited staff, it is common for it to be fairly sporadic and coming in
intense bursts when you have the time. By outsourcing your marketing needs,
you will be able to enjoy constant marketing all-year-round. This means that
your marketing projects will not suffer if your staff are off sick or their
attention has to be on other projects within the business.
This is particularly important when it comes to digital marketing for your
ecommerce business. Truly powerful Search Engine Optimisation (SEO) requires
regular updating of your website, so putting your blogs on hold can cause
your organic rankings to drop and force you to start all over again to get
back to where you belong.
More cost-effective
This might seem like a strange benefit considering it involves having to pay
money initially; however, outsourcing your marketing requirements can be
more cost-effective in the long-term. The ecommerce industry is highly
competitive, and being able to stand out from the crowd and attract new
customers requires powerful and effective marketing strategies.
Whilst it is certainly possible to hire employees to do this, it is an
incredibly expensive process to secure the level of talent and expertise
that you would enjoy from an outsourced provider. This means that for a far
lower cost, you will be able to enjoy expert marketing support targeted
specifically for your ecommerce business. Not only that, but you will also
not have to pay for any additional software costs as your outsourced
marketing provider should already have these in place.
Provides you with a fresh insight
Whilst no one will understand your ecommerce business better than you, when you spend all your time focused on the company and your goals, it can be easy to develop tunnel vision. Equally, unless you are a trained marketer, knowing the right move to make to boost your brand awareness can be tough.
Outsourcing your marketing requirements helps to bring in an entirely new perspective to your business. An outsourced marketer will be able to provide you with a fresh way of thinking and provide ideas and approaches that you might have otherwise not thought of.
Frees up your time
Updating your social media channels, creating targeting ads, writing and publishing SEO-focused blogs – it all takes a considerable amount of time to complete. This is time that you could be spending focusing on the bigger picture strategy of your overall ecommerce business and ensuring that your customers are enjoying the best user experience possible.
When you outsource your marketing, you will be able to focus on these areas of your business without having to worry about your marketing and brand awareness decreasing. In fact, by outsourcing these requirements to a dedicated team, you will actually see your marketing efforts increase, which will result in more customers and bigger profits.
Boost your business’ productivity
When all of these five previous factors combine, the end result is that your overall ecommerce business is highly efficient, focused and more productive. When your marketing efforts are being managed for you, your focus can be on the core of your business, ensuring you are making the right strategic decisions to expand.
How Kuber Digital can help you
Here at Kuber Digital, we understand the importance of marketing to the success of your ecommerce business. That is why our unique platform has been designed to act as a strategic partner to your business, helping to serve as the missing link and provide you with the tools to take your business to the next level.
Your success is our success, which is why we do not provide a one-size-fits-all approach and instead take our time to truly understand your business. By doing this, we can develop innovative solutions that are tailored directly to your needs. Our aim is to take the stress of marketing away from you by providing you with solutions for every step of the customer process:
Attract
Through captivating website design, affiliate marketing and effective SEO optimisation, we will help you to attract new customers towards your store.
Engage
We will help you to keep your customers engaged through proven ecommerce marketing techniques such as email, social media, PPC ads and regular newsletters
Convert
Not only does Kuber Digital help you to attract customers to your ecommerce site, but we will also show you marketing techniques to help you to convert them into customers through on-cart deals, pop-up banners, advanced CSR and intelligent targeting.
Retain
Increasing your retention rates by just 5% can increase profits by up to 95%, which is why Kuber Digital works with you to retain your customers through loyalty programs, discount codes, referrals and seasonal offers.
Our all-inclusive platform features no hidden costs, and we offer a completely free trial, so you can see just how beneficial Kuber Digital can be to your business. With full 24/7 support for all of our clients, and beautiful, ready to go templates for your website, get started today and discover the benefits of our unique platform today